There has been much excitement this week as two of online gambling’s iconic companies announced that they would be partnering to deliver an even more thrilling online casino experience to players than ever before.
Microgaming and William Hill Casino Club have entered into a partnership agreement whereby the casino will now offer its players Microgaming powered online casino games within its already vast offering. Previously the casino was powered solely by Playtech software but the new decision to incorporate Microgaming powered games indicates that the group will, like some other competitive brands, be licensing multiple software providers in order to expand aggressively into the market while ensuring player acquisitions and retention. After all, what better way to keep players playing than to offer them all of the games titles they’d like to play under one roof!
To the delight of players, the new Microgaming powered casino games have been seamlessly integrated into William Hill’s casino platform and are already live, available to players and attracting a great deal of attention.
It seems that both parties couldn’t be happier with the Director of Gaming at William Hill, James Curwen commenting that the new agreement which has facilitated the integration of Microgaming’s Quickfire platform into the William Hill Casino offering will not only offer players world class gaming content but also strengthen William Hill’s brand globally.
The Microgaming camp seems equally as pleased with CEO Roger Raatgever stating that the organisation is thrilled to have online gambling giant William Hill amongst its list of customers.
We for one are very excited about the partnership and see it as a great step forward for a brand that has always been one of the better and more trustworthy online casinos.
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